2020 has been an eye-opener for each and every one of us. The scope of the internet is vast, it’s more like a sea and there is no end to the possibilities and ways by which one can earn conveniently. People have started to understand lately that its not just merely a recreational or entertainment platform.
This realisation has given a boost to opportunities in digital marketing that were mostly dormant until now. One such subset of digital marketing is Social Media Optimisation.
Social Media Optimization or SMO relies upon an depends on the content that will boost and improve the visibility and awareness of the brand. Yeah, you read that right. Social media, which was used entirely for entertainment purpose in the beginning, has become the biggest platform that is based on content in the form of text, images, visuals, graphics and what not.
The use of social media sites and applications, RSS Feed, Social news, Bookmarking sites, videos, along with using blogging sites, work consolidative for better social media optimization solely based on the purpose of funnelling the traffic towards your website. With the use of various social media platforms such as YouTube, LinkedIn, Facebook, Instagram, Twitter, etc, this branch of digital marketing works for boosting the traffic for the website.
Benefits of Social media Optimization
- Increment in the audience and following as it the big business houses and their brand reaches a wider audience and has the advantage of creating a positive brand image and visibility.
- This can be related as you grow powerful with the growing audience, you earn a significant following of loyal users that are interested in your brand and service.
- The SMO also helps in skyrocketing your visibility, that in turn drives more traffic to the website and also, helps you in improving the search engine ranking. Also generating significant number of good quality leads.
One should not rule out this part of digital marketing and understand the importance of it.